What's Landing Page
A Landing Page is a website to which traffic from the network is directed, so that people can take an interest in a particular topic.
Such pages should be quite simple so as not to distract the user’s attention from other topics, as this can cause distractions, and such pages are used to trigger specific actions from the visitors.
A Landing Page is a site that can be useful to anyone who wants to increase sales results or gather a group of visitors. These are single pages where one product or specific topic is presented.
With this kind of single page, you can persuade someone to subscribe to the newsletter, but also to use the free webinar. Or click on a link that leads to a specific place on the web.
We create effective Landing Page
The effective Landing Pages website is simple, but also impressive, neat and tidy, dealing with only one area,
having elements calling for a specific action.
This can be a click on a button, filling out a form, or going to a page with the next material.
What is a landing page for?
It can certainly be said that such websites are mainly used to obtain legal leads,
i.e. contacts to people potentially interested in the offer.
Thanks to such a site you can build a mailing base, but also encourage recipients to get acquainted with a larger offer, take part in a training course. For example, you can leave your contact details in the form of a phone number.
So that a person who has an interesting offer can contact by phone. Thanks to such a site, it is possible to build a database of so called warmed up contacts.
What are the effective Landing Pages?
The effective Landing Pages website is simple, but also impressive, neat, dealing with only one area, topic and with elements calling for a specific action. It can be a click on a button, fill out a form, or go to the next page.
On such a page, you can leave your contact details, but it is also devoid of too many links or pictures that could distract you from its message content. Sometimes there is a video on a page like this, but it also raises the issue and calls for a specific action.
Who's the landing page for?
Landing Page is a website that can be useful for anyone who wants to increase sales results or gather a group of recipients. It is a single page where one product or a specific topic is presented. In quite a narrow spectrum, but with a lot of valuable, often bulleted information.
An extremely important element of such a page is an attractive headline. It is worth to follow the rules of marketing, but also bear in mind that it should attract attention.
When creating a landign page, you can also use tests that facilitate the effectiveness analysis of the offer.
Landing Page - benefits for business
The most important benefit for business is the possibility to develop it, and without a sale it cannot be done. And thanks to a properly prepared Landing Page, such benefits can be obtained, because just placing a page of this kind makes it possible to gather people potentially interested in the so-called cold market, i.e. people who are not interested in the topic that our offer solves.
And these can be much more easily persuaded to do anything, for example to test the product or buy it.
Converting the Landing Page
As far as conversions are concerned, it is a matter of the number of actions performed, in relation to the whole traffic on the website. In other words, the indicator of effectiveness of such a website.
And so, when it comes to the registration for a webinar, it is a matter of counting the number of subscriptions in relation to the total number of visits. And if there were two hundred records and one thousand visitors, it can be said that the conversion of the records is 20% of the total number of visits.
And this is just the beginning of what you can get later in the sales results, because this is where the conversion is most important.
We create effective Landing Page
Effective sites are those that bring the expected results. In the case of sites referred to as Landing Page, one can speak of high effectiveness if they are used properly.
However, a lot depends on the preparation of such a site, as it must meet certain criteria, contain the right content, but also make sure that its visitors do not run away from it, but can take a little more interest in the subject.
Very often, the points present the benefits that will be gained by the user, who will read the further part after saving on such a page.
Landing Page Design
Designing a Landing Page is just as important as its execution. That is why you should start with a good quality plan of how such a page should look like.
However, it has a specific task, or tasks to be performed, so that the recipients can move on to the next stage of content. It can be a mentioned entry on the mailing list and there it is necessary to fill in the form and mark the consent to receive marketing content from a given provider.
Fortunately, this is not advertising or sales content, but rather educational.
Creating a Landing Page
Creating a Landing Page may seem easy and there are special wizards for it, but sometimes it can be a problem to combine certain elements, such as plugging in a write form.
Or make a few headers that will be displayed interchangeably. This then gives you the opportunity to check which version is better. Besides, some pages of this kind also contain graphics or a video.
And that’s a bit more advanced technology that not every salesman or operator has to be able to deal with.